A better place. Sindang

Seoul’s Tomorrow, and ‘A Better Place’

A Better Place. Sindang offers a thoughtful pause in one of Seoul’s old neighborhoods, reimagining what “a better place” can look like. Following our first space, Room 401 in Jongno, we’re now opening Rooms 201, 301, and 402 in Sindang. Here, you’ll discover recommended local spots curated by A Better Place—Dongmyo, Pungmul Market, Jungang Market—as well as local eateries and cafés. Wandering through these timeworn streets, you’ll uncover the vivid, layered texture of Seoul. It’s a space to share ideas about the future of this city—and the places we hope it holds.

A Better Place. Sindang is an experimental space located in the upper levels of a building in central Seoul, exploring what ideal near-future urban living could feel like. From the layout of walls and furniture to the way you experience your stay, every detail is designed to move beyond traditional lodging or housing. Each room is equipped with a smart home system for seamless control of all functions, and custom-made furniture and fixtures fit the space like a tailored suit. The modular kitchen allows for simple cooking, while carefully curated books add quiet depth to the time you spend here. It's a place to experience new possibilities—and perhaps, another face of Seoul.