Opposite Standard

Get out of the set frame and have your own new perspective

Eunpyeong-gu, Seoul is a quiet residential area, but it is a neighborhood with stylish restaurants and cafes hidden in the alleys. There is an 'opposite standard' where you can see the elegant ridgeline of Bukhansan from the wide terrace. As a culturally complex space that creates experiences and culture in a new direction outside of the established framework, it is designed so that you can objectively look at yourself outside of everyday standards. A stroll through trendy cafes, inspiring listening bars, terraces, and guest rooms is a comfortable form of time for each.

From the moment you enter to the moment you leave, the person's flow forms a natural flow. You can spend your time in the cafe, the listening bar, the terrace facing the outside, and the comfortable bedroom. How about taking time to focus on yourself on the other side of your daily life, outside of the standard? Stay, walk and express yourself to your own unique rhythm.