EDITORIAL JEJU
why
Editing the Blank Space to Welcome Others
Hospitality that consists of letting someone in your door and welcoming guests also requires blankness. Getting rid of ego inside us, instead of filling in, we should prepare and empty the place where other people can stay. In other words, adjusting the density of space and mind is required. For that reason, welcoming others is not as easy as it’s said. As Jung Hyun-jong said in his book Visitor, having someone close to us and bringing them in our zone is actually “something tremendous.” The wind unconditionally holds the whole world and living creatures in its arms; only when we become at least closer to the wind’s benevolence, hospitality can be somewhat achieved.
But even the wind, representing “welcoming”, needs a space to pass through, especially if it’s the place where many people visit. In order to connect people with a space and to flow into their lives, removing the strong identity and intention of the space, with the action of leaving it empty, is necessary. Welcoming people with space is not done with its refined taste, but by encompassing people and their lives. Editorial Jeju, located in Sanghyo-dong, Seogwipo-si in Jeju, is a single house stay that tries to emphasize its identity with dedication to welcoming guests as the core function. A square frame showcasing its diversity, the white building stands on serene land that embraces Hallasan Mountain and Oreum (a small defunct volcano).
In a white colored canvas-like space where you feel like you can draw anything, it provides an opportunity to experience Jeju’s green scenery with a different frame. Jeon Byeong-hak, CEO of Editorial Jeju, dreamed of life in Jeju, not in Seoul from early on. Due to his quick decision, he was able to complete Editorial Jeju with the unique concept of “studio stay” in just three years. Editorial Jeju is a single-house stay in Jeju for families and a space platform that provides a new exhibition content experience at the same time. In such a competitive stay market in Jeju, Editorial Jeju has applied a new and different approach that would maintain their sustainable power in the market.
Like a layout on grid in a white blank page, Jeon started this project to provide people with an inspiration through a neat layout space. Jeon, however, stated that his view toward the stay now has changed in a great way. In this modern world where we face obstacles during our lifetime, people focus more on the value and function of the stay. Moreover, people focus more on emptying out rather than filling in. Jeon aims to welcome these people with his hearth. Editorial Jeju project was originally named Blank House as this space invites guests into a blank space and helps them remember their daily life here.
But even the wind, representing “welcoming”, needs a space to pass through, especially if it’s the place where many people visit. In order to connect people with a space and to flow into their lives, removing the strong identity and intention of the space, with the action of leaving it empty, is necessary. Welcoming people with space is not done with its refined taste, but by encompassing people and their lives. Editorial Jeju, located in Sanghyo-dong, Seogwipo-si in Jeju, is a single house stay that tries to emphasize its identity with dedication to welcoming guests as the core function. A square frame showcasing its diversity, the white building stands on serene land that embraces Hallasan Mountain and Oreum (a small defunct volcano).
In a white colored canvas-like space where you feel like you can draw anything, it provides an opportunity to experience Jeju’s green scenery with a different frame. Jeon Byeong-hak, CEO of Editorial Jeju, dreamed of life in Jeju, not in Seoul from early on. Due to his quick decision, he was able to complete Editorial Jeju with the unique concept of “studio stay” in just three years. Editorial Jeju is a single-house stay in Jeju for families and a space platform that provides a new exhibition content experience at the same time. In such a competitive stay market in Jeju, Editorial Jeju has applied a new and different approach that would maintain their sustainable power in the market.
Like a layout on grid in a white blank page, Jeon started this project to provide people with an inspiration through a neat layout space. Jeon, however, stated that his view toward the stay now has changed in a great way. In this modern world where we face obstacles during our lifetime, people focus more on the value and function of the stay. Moreover, people focus more on emptying out rather than filling in. Jeon aims to welcome these people with his hearth. Editorial Jeju project was originally named Blank House as this space invites guests into a blank space and helps them remember their daily life here.
people
People who Try to Welcome Guests by Emptying Out Rather Than Filling Up
"Those who aspire sincerely show it through action," wrote Lim Kyung-sun on her book, About Attitude. Jeon has such sincere passion inside him. Jeon called this project an “unplanned project,” but he managed to realize his dream of living in Jeju through the Editorial Jeju project. In his late 20’s, rather than buying a house in Seoul, he bought a small piece of land in Seogwipo-si and visited Z_Lab. It was a short time before his university graduation. As he had built his strong career in the visual design field, he could choose to live a more stable life in Seoul. Jeon, however, decided to live at his pace and not allow the outside world to choose his life. He made a proactive choice to bring himself to Jeju.
Jeon didn’t want to create a stay from the beginning, rather he dreamed of becoming a romantic mandarin farmer like Lucid Fall, which he realized wouldn’t be like how he imagined. Instead, Jeon was willing to manage a space with diverse editing chances, which could also become his own home in the future. He created a corridor space to display his graphic design work, which he believed would produce another inspiration to the stay visitors.
It was not an easy process for Jeon. He would go look for lands in Jeju after school and would visit architectural firms by himself. Jeon, however, says that he did not find this process tedious as he was very excited to begin his life in Jeju. Although Jeon’s parents were quite skeptical of him moving to Jeju, Jeon successfully convinced his parents to help him buy land in Jeju. With his passion and efforts, he finally began his new life in Jeju. In May 2017, he opened Editorial Jeju.
Now that he and his wife have started running the stay for three years, they say their view and perspective towards this project have changed in some ways. He says that he focuses more on providing a more comfortable and meaningful stay to guests now, rather than introducing new exhibition content or planning curating. He wants this blank space to be opened for new comers, instead of filling this space with his own taste.
Jeon’s standard for selecting works have also changed a lot. Now, his priorities are that the Editorial Jeju guests must feel comfortable and that the works should go along well with the atmosphere of the stay. The recent exhibition in collaboration with Zeroperzero studio was a meaningful project for this couple. Zeroperzero’s warm illustration with the theme of “daily life of a family in Jeju” series gave warm hope and comfort to this couple who are having hard time raising a child. They aim to offer exhibition content with warm comfort and feeling, with a further goal of creating the stay’s sustainable theme as well.
The couple, who design their attitude about the space according to the context of their lives that change from time to time, deliver their experiences and inspiration during guest’s stay. The space could inspire someone building their own house and another living in Jeju. The host’s welcome to guests is also connected with welcoming one’s daily life, and this attributes to the young couple’s efforts.
Jeon didn’t want to create a stay from the beginning, rather he dreamed of becoming a romantic mandarin farmer like Lucid Fall, which he realized wouldn’t be like how he imagined. Instead, Jeon was willing to manage a space with diverse editing chances, which could also become his own home in the future. He created a corridor space to display his graphic design work, which he believed would produce another inspiration to the stay visitors.
It was not an easy process for Jeon. He would go look for lands in Jeju after school and would visit architectural firms by himself. Jeon, however, says that he did not find this process tedious as he was very excited to begin his life in Jeju. Although Jeon’s parents were quite skeptical of him moving to Jeju, Jeon successfully convinced his parents to help him buy land in Jeju. With his passion and efforts, he finally began his new life in Jeju. In May 2017, he opened Editorial Jeju.
Now that he and his wife have started running the stay for three years, they say their view and perspective towards this project have changed in some ways. He says that he focuses more on providing a more comfortable and meaningful stay to guests now, rather than introducing new exhibition content or planning curating. He wants this blank space to be opened for new comers, instead of filling this space with his own taste.
Jeon’s standard for selecting works have also changed a lot. Now, his priorities are that the Editorial Jeju guests must feel comfortable and that the works should go along well with the atmosphere of the stay. The recent exhibition in collaboration with Zeroperzero studio was a meaningful project for this couple. Zeroperzero’s warm illustration with the theme of “daily life of a family in Jeju” series gave warm hope and comfort to this couple who are having hard time raising a child. They aim to offer exhibition content with warm comfort and feeling, with a further goal of creating the stay’s sustainable theme as well.
The couple, who design their attitude about the space according to the context of their lives that change from time to time, deliver their experiences and inspiration during guest’s stay. The space could inspire someone building their own house and another living in Jeju. The host’s welcome to guests is also connected with welcoming one’s daily life, and this attributes to the young couple’s efforts.
location
Sanghyo-dong, Seogwipo-si, Jeju
Sanghyo-dong, located in the center of Seogwipo-si, is a small town with a low population and is surrounded by mountains and trees, giving it an extraordinary feeling. Most importantly, Sanghyo-dong is located between Hallasan Mountain in the north, Yeongcheonak Oreum in the middle of the mountain, and Injeong Oreum in the south and north. Here, you can enjoy the green scenery of Jeju. This neighborhood is great to feel Jeju’s nature and easy to move around the island. No wonder why this place seemed the perfect place for Jeon who wanted to keep a balance between Jeju’s nature and its culture.
However, there were numerous obstacles before he found himself the right neighborhood. He took the first step toward Jeju life by staying in eastern, western, northern, and southern part of Jeju on his own. During his college semesters, he would fly to Jeju after courses, search for the right land, and fly back to Seoul. His first option after such an expedition was Sagye-ri in Seogwipo-si, but the land in this region was too expensive for him.
By the time he had thought that he could not find a good land at a reasonable price by himself, he got interested in the inland part of Jeju with the view of Hallasan Mountain and Oreum, rather than the sea of Jeju. This was possible with the help of his parents. His final choice, which was Sanghyo-dong, has a view of the middle peaks of Hallasan Mountain on an open, quiet land. Jeju’s mandarin fields were around this town and there was Jeju’s basalt rock bed and its homegrown plants. This was the perfect place that had the Jeju vibe.
Jeon wanted to build a space that could include Jeju’s nature as much as possible. He hoped that this house, which would eventually become his home in the future, became a space where he can feel nature. Most of the buildings were built after filling the ground and making the land flat, but he decided to omit this part as his parents believed that the earth had its own life as well. Keeping the morality for the land and minimizing artificial processes have eventually produced a more perfect design. A natural house rooted in nature. This was what Jeon was always dreaming of.
However, there were numerous obstacles before he found himself the right neighborhood. He took the first step toward Jeju life by staying in eastern, western, northern, and southern part of Jeju on his own. During his college semesters, he would fly to Jeju after courses, search for the right land, and fly back to Seoul. His first option after such an expedition was Sagye-ri in Seogwipo-si, but the land in this region was too expensive for him.
By the time he had thought that he could not find a good land at a reasonable price by himself, he got interested in the inland part of Jeju with the view of Hallasan Mountain and Oreum, rather than the sea of Jeju. This was possible with the help of his parents. His final choice, which was Sanghyo-dong, has a view of the middle peaks of Hallasan Mountain on an open, quiet land. Jeju’s mandarin fields were around this town and there was Jeju’s basalt rock bed and its homegrown plants. This was the perfect place that had the Jeju vibe.
Jeon wanted to build a space that could include Jeju’s nature as much as possible. He hoped that this house, which would eventually become his home in the future, became a space where he can feel nature. Most of the buildings were built after filling the ground and making the land flat, but he decided to omit this part as his parents believed that the earth had its own life as well. Keeping the morality for the land and minimizing artificial processes have eventually produced a more perfect design. A natural house rooted in nature. This was what Jeon was always dreaming of.
MAKING STORY
At first glance, this space seems simple yet complex at the same time. This spatial composition required more sophisticated handling and delicate completeness in construction. For various frames and grids produced by simple lines and surfaces to give a minimalist feeling to the space, the sense of aesthetics and handling of boundary points had to stand out. The construction of Editorial Jeju was conducted by Seo Ho-Seong, the director of Urbanplot. He was responsible for various projects of Z_Lab, including the Changshin Creative House Craft Base, Ihwaruae and Hadohado.
One of the major changes made in the construction process is that it has reduced the size and number of windows. It was partially due to some budget issues, but Jeon was worried that too strong sunlight would come in through the whole window. In the corridor, it was important to let just the right amount of sunlight in. Therefore, they chose windows with different height, rather than whole windows. This would allow guests to watch the surrounding scenery from multiple eye-levels.
One of the major changes made in the construction process is that it has reduced the size and number of windows. It was partially due to some budget issues, but Jeon was worried that too strong sunlight would come in through the whole window. In the corridor, it was important to let just the right amount of sunlight in. Therefore, they chose windows with different height, rather than whole windows. This would allow guests to watch the surrounding scenery from multiple eye-levels.
"I want to explain and introduce my favorite studio’s work and its story." For the next step, Jeon wrote down his situation, the direction of the house he wanted to build, the budget range, and then sent letters to a number of office buildings. His relationship with Z_Lab also began like this. The perfect architectural firm that meets all of his criteria was Z_Lab. They had an architectural solution for creating a space where diverse possibilities can be edited. They also had excellent communication skill as well.
For Z_Lab, Jeon’s idea of “studio stay” came as extremely new and interesting. Most of all, Jeju’s single-house stay market was moving into the next level where there is more demand for some complex cultural space. Before this, the stay market was focused on forming a co-existing relationship with the locals. Therefore, Z_Lab intended to turn this new concept of studio stay into a new Jeju’s trend. This new project was very meaningful for Z_Lab’s project identity, following its past works like Pyeongdae Panorama, June Loft and Wollyeong Suninjang.
For Z_Lab, Jeon’s idea of “studio stay” came as extremely new and interesting. Most of all, Jeju’s single-house stay market was moving into the next level where there is more demand for some complex cultural space. Before this, the stay market was focused on forming a co-existing relationship with the locals. Therefore, Z_Lab intended to turn this new concept of studio stay into a new Jeju’s trend. This new project was very meaningful for Z_Lab’s project identity, following its past works like Pyeongdae Panorama, June Loft and Wollyeong Suninjang.
SPACE
A Space of Frame that Arouses Inspiration in People with Its Diverse Jeju Sceneries
This white place to be “edited” soon after all these efforts lies in the peaceful mountainous area. Hallasan Mountain and warm Oreums, memories layered on the earth, and the coming time. As this white image reminds us of something “empty.” This empty place reminds us of a blank space to be filled. Editorial Jeju pursues its goal of filling this blank space with many people’s memories.
As Editorial Jeju is a single-house stay for families and a space platform for providing exhibition content, the indoor space organization was the most important part. This blank space allows Jeju’s nature in transparently and the courtyard that forms the large frame of Jeju. Having the courtyard in the center, living room and kitchen, dining space, and two bedrooms with different atmosphere surround the courtyard. Therefore, the courtyard becomes the center of circulating and connecting the indoor space functions.
The corridor around the courtyard and its white walls become another small gallery of Editorial Jeju. You can walk along the corridor with warm sunlight and enjoy the displayed artworks as well as the surrounding natural scenery.
This is due to the frames connecting the front yard, courtyard and corridor, and the back garden. These frames display Oreums in the mountainous area, beautiful lines of Hallasan Mountain, green scenery in the yard uniquely. Simple lines and the beauty of surfaces in the frames are not just nature. A daily scene of spending one night in Editorial Jeju is also displayed in the frame. The windows connecting indoor and outdoor space allows people to put their own life in the frame. They make us focus on the daily moments. As a space perfect for families and a space with Jeon’s own taste, time at Editorial Jeju becomes another part of an artwork in each person’s memories.
The wide yard with a rooftop space is another unique and charming part of Editorial Jeju. Despite its extremely large land of 990 m2, Jeon left this space empty instead of building multiple buildings. His intention keeps the garden’s own unique feeling and allows more activities to be performed in this space. The rooftop space where you can enjoy the surrounding landscape would present you great memories as it displays differently during the day and night-time.
As Editorial Jeju is a single-house stay for families and a space platform for providing exhibition content, the indoor space organization was the most important part. This blank space allows Jeju’s nature in transparently and the courtyard that forms the large frame of Jeju. Having the courtyard in the center, living room and kitchen, dining space, and two bedrooms with different atmosphere surround the courtyard. Therefore, the courtyard becomes the center of circulating and connecting the indoor space functions.
The corridor around the courtyard and its white walls become another small gallery of Editorial Jeju. You can walk along the corridor with warm sunlight and enjoy the displayed artworks as well as the surrounding natural scenery.
This is due to the frames connecting the front yard, courtyard and corridor, and the back garden. These frames display Oreums in the mountainous area, beautiful lines of Hallasan Mountain, green scenery in the yard uniquely. Simple lines and the beauty of surfaces in the frames are not just nature. A daily scene of spending one night in Editorial Jeju is also displayed in the frame. The windows connecting indoor and outdoor space allows people to put their own life in the frame. They make us focus on the daily moments. As a space perfect for families and a space with Jeon’s own taste, time at Editorial Jeju becomes another part of an artwork in each person’s memories.
The wide yard with a rooftop space is another unique and charming part of Editorial Jeju. Despite its extremely large land of 990 m2, Jeon left this space empty instead of building multiple buildings. His intention keeps the garden’s own unique feeling and allows more activities to be performed in this space. The rooftop space where you can enjoy the surrounding landscape would present you great memories as it displays differently during the day and night-time.
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INTERVIEW
An interview with Jeon Byeong-Hak, CEO of Editorial Jeju
stayfolio
EDITORIAL JEJU
How did you initiate Editorial Jeju and what was the process of the project?
Before Editorial Jeju, I was a regular college student who was majoring in Visual Design. I often took some semesters off, which prolonged my time in college. I had a lot of things I wanted to try because I’m curious about nature and interested in various fields. Besides the photography-related work, I did an internship at a design studio and received a funding from the government funding to support the start-up for young adults and released an app. After those years of practical experiences, when I was about to get out of college, I realized that I didn’t want to do design work, which I dedicated myself to for the rest of my life. I thought getting a job and continuing my life as an office worker in the constrained frame is too much for me and doesn’t serve my personality.
Whenever I was wrestling with hectic life and concerns about my future, the memory and time I had in Jeju always came back to me. I also learned that Lucid Fall moved down to Jeju Island and started a mandarin farm. I’m a huge fan of Lucid Fall, so I was moved and inspired by his life. I felt a strong eagerness to live a Jeju life that I have only vaguely dreamed of. Of course my family was not happy with the idea because I was going to the place without knowing anyone, having no connections. However, even if my new life in Jeju is rough and goes to the wrong direction, I could come back then. It was a reckless decision and I feel like I acted without thinking too deeply, but I had no doubt that my life in Jeju will be naturally melted into my life, which gave me the courage to take a big step. Since the property cost in Jeju wasn’t as prohibitive as today, it was not impossible to convince my parents.
Whenever I was wrestling with hectic life and concerns about my future, the memory and time I had in Jeju always came back to me. I also learned that Lucid Fall moved down to Jeju Island and started a mandarin farm. I’m a huge fan of Lucid Fall, so I was moved and inspired by his life. I felt a strong eagerness to live a Jeju life that I have only vaguely dreamed of. Of course my family was not happy with the idea because I was going to the place without knowing anyone, having no connections. However, even if my new life in Jeju is rough and goes to the wrong direction, I could come back then. It was a reckless decision and I feel like I acted without thinking too deeply, but I had no doubt that my life in Jeju will be naturally melted into my life, which gave me the courage to take a big step. Since the property cost in Jeju wasn’t as prohibitive as today, it was not impossible to convince my parents.
What do you find enthralling about Jeju?
I’ve lived in Seoul my whole life, which made Jeju seem more exotic to me. Since you have to fly to the island, I liked that mysterious excitement that the airport gave me. Most importantly, Jeju is the place where the mountains and sea harmoniously coexist. Oreum and Gotjawal Forest sprinkled around Hallasan Mountain is also fascinating. It was nature with a touch of aesthetics unique to its own and staying in harmony with culture and arts that enthralled me. Moreover, hip places and people constantly springing up in Jeju helped me act upon my dream to live there.
I romanticized a farmer’s life as Lucid Fall’s. When I looked more deeply into mandarin farming, though, I figured it’s not something I can do. I wanted to rather focus on something that I’m good at and that suits me better. I decided to create a studio stay where Jeju’s nature is preserved untainted under the new concept that exhibits and promotes great works of graphic design presented in the frame of blank space as we appreciate paintings presented in frame.
I romanticized a farmer’s life as Lucid Fall’s. When I looked more deeply into mandarin farming, though, I figured it’s not something I can do. I wanted to rather focus on something that I’m good at and that suits me better. I decided to create a studio stay where Jeju’s nature is preserved untainted under the new concept that exhibits and promotes great works of graphic design presented in the frame of blank space as we appreciate paintings presented in frame.
What is the value of Editorial Jeju that you prioritized the most?
My major in Visual Design has me surrounded by people who are designers, illustrators, or in the field of photography. For that reason, I was able to access to a lot of great artwork. I thought it would be wonderful to present artwork to people who expect it the least or a studio where the function of staying combined with an exhibition hall—or small gallery for that matter—is well combined. It was the space and design aspect that distinguishes us from other conventional stays. Since it’s hard to change the space once it’s done, I thought something unique would be required to draw attention from people over a long time.
Above all, I hope people to find inspiration that gives them meaning of life in Editorial Jeju, being able to find the subtle changes even in the repetitive routine of their hectic life. Through the windows that connect the front yard, courtyard, corridor and backyard, people can see the changing scene of Jeju’s diverse nature as it is and appreciate exhibited arts while walking down the white corridor. Initially, I tried to find “fine” works to fit the theme of the space concept as the studio stay that curates the host’s taste for art. However, I learned that most of our guests commented they had a wonderful time and made an unforgettable memory in such a beautiful and nice place rather than gave us the feedback on the exhibition. That changed the priority of the value in having and managing the stay. Having our first baby only ensured it.
Above all, I hope people to find inspiration that gives them meaning of life in Editorial Jeju, being able to find the subtle changes even in the repetitive routine of their hectic life. Through the windows that connect the front yard, courtyard, corridor and backyard, people can see the changing scene of Jeju’s diverse nature as it is and appreciate exhibited arts while walking down the white corridor. Initially, I tried to find “fine” works to fit the theme of the space concept as the studio stay that curates the host’s taste for art. However, I learned that most of our guests commented they had a wonderful time and made an unforgettable memory in such a beautiful and nice place rather than gave us the feedback on the exhibition. That changed the priority of the value in having and managing the stay. Having our first baby only ensured it.
I’d like to know what change of aspect you have experienced. I’m sure you’ve seen a lot of changes over the three years since the opening of Editorial Jeju.
We focus on the core function of the stay so people who travel to Jeju can maximize their good experience and bring back good memories with them, as opposed to presenting exhibition to attract people from outside; it means offering an unforgettable night in Jeju than highlighting the art. In that sense, I’m trying to aim at minimizing than filling it up. In the past, I tried to fill the space with things to make an impressive Instagram picture but now I want it to look and feel spacious with more blank space. I believe it will let the guests feel more pleasant during their stay even with their travel bags occupying the house without feeling crowded. The emptier it is the better our guests can bring their focus on their own experience. Everyone has their own taste and view, so if the stay has specifically fixed taste, it would be hard for people to gain inspiration or fill the place with their own experiences. The large front and back yard can be interpreted in the same context, as well. I used to dream of making an elaborate garden and decorated the yard densely with diverse plants and trees. However, empty space allows our guests to walk and different events to happen, though it seems big and simple.
I wanted to change some things to fill up, however, to spare any discomfort from parents when they bring their children to Editorial Jeju. Since I’ve become a parent myself, I started seeing things that I wasn’t aware of. Changing where the bed goes so parents can sleep with their child on the same bed, or preparing a baby’s bathtub or chair was all part of it. When we don’t have any reservations, I bring my own child to better understand our guests’ standpoint as parents. I also changed the floor material of the courtyard from the cement to wooden deck. I liked the chic look of the original material but it felt so cold and rough I wanted to change it to wood which has a warmer color and quality.
I wanted to change some things to fill up, however, to spare any discomfort from parents when they bring their children to Editorial Jeju. Since I’ve become a parent myself, I started seeing things that I wasn’t aware of. Changing where the bed goes so parents can sleep with their child on the same bed, or preparing a baby’s bathtub or chair was all part of it. When we don’t have any reservations, I bring my own child to better understand our guests’ standpoint as parents. I also changed the floor material of the courtyard from the cement to wooden deck. I liked the chic look of the original material but it felt so cold and rough I wanted to change it to wood which has a warmer color and quality.
Why did you name the place “Editorial Jeju”?
“Editorial” is short for “editorial design” broadly used to refer to designing for publications. It’s a subset of visual design. I struggled quite a bit unable to name the place even when the project was completed. I recalled our conversation from the construction stage with the architects about editorial design when we shared our thoughts on the house and making a concept. Neatly designed texts and images in the grid were presented on our mood board, which brought me the idea that what I was looking at would match with the space I wanted to create and eventually named the place Editorial.
Zeroperzero’s paintings are impressive. So are the welcome gift Editorial Jeju’s cards on the table. Is there any specific reason to choose Zeroperzero’s work?
As my priority on stay or space experience has changed, how I choose the artwork to be exhibited in the house also changed. In lieu of curating my personal preference or spending energy on looking for “fine” work, we’re trying to find the art that would blend in well with the space and give meaning to people. At some point, we’ve been having more family guests with children. Since we became parents ourselves, we like Zeroperzero’s work even more when we were already a fan. A scene of raising a child captured in the ordinary life filled our heart with hope, probably because we were actually going through the challenging stage of parenting. It’s like looking forward to the future that’s waiting for us. It makes me think though the present moment imposes some challenge on us, as our child grows older, there should be a lot of things we can do together. So I wanted to share that message of comfort, hope and sympathy with our guests.
Since Zeroperzero is a graphic design studio run by my friend from school whom I look up to, it was a smooth process to collaborate with them. Thanks to their work, I was able to express the precious day with a family at Editorial Jeju into an art work with Zeroperzero’s touch of warm sentiment. We also created two versions of poster cards—for boys and girls—and give away to our guests as a welcome gift. I’d like to continue introducing good exhibition content along with a satisfying space experience while we maintain the fundamental function of the stay.
Since Zeroperzero is a graphic design studio run by my friend from school whom I look up to, it was a smooth process to collaborate with them. Thanks to their work, I was able to express the precious day with a family at Editorial Jeju into an art work with Zeroperzero’s touch of warm sentiment. We also created two versions of poster cards—for boys and girls—and give away to our guests as a welcome gift. I’d like to continue introducing good exhibition content along with a satisfying space experience while we maintain the fundamental function of the stay.
STAY’s recommended
Local Destination
Saeseom Island, Saeyeongyo Bridge
Saeyeongyo Bridge offers a dazzling sight particularly at dusk. Saeseom Island, across the bridge, has a paved 20-minute long trail where you can see the fireflies.
Hahyo Soesokkak Beach in Soesokkak
While taking a leisurely stroll on the trail in Soesokkak, you see a mysterious scene where the river meets the sea. Here, you can see Hahyo Soesokkak Beach with black sand crafted by crumbled basalt. The area offers a lot of entertainment such as a jetboat, jogakbae (small boat) riding, or Soesokkak train.
STAY’s recommended
Local Restaurant
Veke
A café that Editorial Jeju’s owner couple highly recommends. Time moves slowly here as you enjoy a cup of coffee in the backdrop of the perfectly maintained garden kept in the open window frame.
Secondmuseo x Frame Coffee
It’s not only the top recommendation from Editorial Jeju’s owner, but also a famous spot that many media channels have highlighted. It’s a café that feels like a gallery and a shop that feels like a museum with its collection of original vintage furniture, lamps and other small items from the 1900s. You can purchase goods and objects like coconut milk, maple syrup and salt only available at the shop for gifts or souvenir.
Seoyangchaguan (Exotic Tea Service)
Antique black tea specialty shop right in front of the ocean. You will immediately notice the yard with large palm trees past the beautiful coastal road. Despite its limited selection, each item on the dessert or tea menu is spectacular at this shop with its exotic vibe
STAY
A Complete Day at the Place of Inspiration
Park Bo-na said in her essay, When Attitude Becomes Art, “The story too magnificent, or the work too brilliant leaves little room to refresh one’s mind.” When any piece of artwork should leave a psychological blankness so people can interpret from their own point of view as it should also be applied to a stay. It might be important to showcase the host’s refined taste or sense of aesthetics with intentional hierarchy to present the new space experience, but what matters the most is to lower the barrier with a sense of care for others and leave a space to let them in. When loyal to the fundamental value, the place takes clearer identity.
Editorial Jeju was that place to me: a space of grids with blankness, a space of frames made with contours. It provides the blankness to welcome its guests. A white square building stands on the land where the silhouette of elegant waves of Hallasan Mountain is captured at a glance. The green yard leaves a large empty space and inside the house has the courtyard embracing Jeju’s sunlight and wind as it is. These features, as the name implies, make the house look as if white pages were laid out on a grid, with a clean and minimal design, its sophistication still holding warmth and geniality. Part of it is because the courtyard and corridor in the center is gently surrounded by the house, part of it the owner’s value and lifestyle of “the place I want to live” is reflected here.
From the attic on the top floor and courtyard where children can safely play with sand to the living room where the large-sized yard is visible and kitchen where a whole family can sit in a circle to enjoy a meal, it features design dedicated to fundamental values that will add meaning even to the small moments of your routine. I was also able to find beauty in the small nature around the yard, a space that let me sense subtle changes. The house showed that there is a “refined taste” engraved in an ordinary day of our lives.
The owner said that he is focusing on minimizing rather than adding as the way of welcoming guests. For that reason, I think, I was able to focus on the present and our own experience that I was living in. Lights and shadows take form in the house, telling me the flow of time, which left me amused by the ordinary life and the living space.
The last question of the interview was about the design. “I think good design is the one that flexibly responds to the flow and context of the time and maintains the value while constantly changing.” Editorial Jeju contained the essence of this comment. Editorial Jeju changes its attitude and viewpoint in the face of obstacles at times to preserve the fundamental value of the stay as a place to welcome people by “emptying.” Editorial Jeju inspired me with its genuine approach and intention aligned with its creator’s most appreciated value, which can be rarely seen elsewhere.
Editorial Jeju was that place to me: a space of grids with blankness, a space of frames made with contours. It provides the blankness to welcome its guests. A white square building stands on the land where the silhouette of elegant waves of Hallasan Mountain is captured at a glance. The green yard leaves a large empty space and inside the house has the courtyard embracing Jeju’s sunlight and wind as it is. These features, as the name implies, make the house look as if white pages were laid out on a grid, with a clean and minimal design, its sophistication still holding warmth and geniality. Part of it is because the courtyard and corridor in the center is gently surrounded by the house, part of it the owner’s value and lifestyle of “the place I want to live” is reflected here.
From the attic on the top floor and courtyard where children can safely play with sand to the living room where the large-sized yard is visible and kitchen where a whole family can sit in a circle to enjoy a meal, it features design dedicated to fundamental values that will add meaning even to the small moments of your routine. I was also able to find beauty in the small nature around the yard, a space that let me sense subtle changes. The house showed that there is a “refined taste” engraved in an ordinary day of our lives.
The owner said that he is focusing on minimizing rather than adding as the way of welcoming guests. For that reason, I think, I was able to focus on the present and our own experience that I was living in. Lights and shadows take form in the house, telling me the flow of time, which left me amused by the ordinary life and the living space.
The last question of the interview was about the design. “I think good design is the one that flexibly responds to the flow and context of the time and maintains the value while constantly changing.” Editorial Jeju contained the essence of this comment. Editorial Jeju changes its attitude and viewpoint in the face of obstacles at times to preserve the fundamental value of the stay as a place to welcome people by “emptying.” Editorial Jeju inspired me with its genuine approach and intention aligned with its creator’s most appreciated value, which can be rarely seen elsewhere.
4 POINT OF VIEW
ORIGINALITY
Inspiring Space of Emptiness to Be Ingrained in Memory
The host’s artistic taste and eye-catching colors that fill up the place can hinder the essence of welcoming. We’ve seen a growing number of stays crammed full of excessive touches for a new space experience, but it’s rare to discover a place devoted to the stay’s core value of “welcoming.” In that regard, Editorial Jeju blows away all concerns. Holding Jeju’s nature in the house like a painting in a frame, empty frames like a blank canvas only share the value of the house we want to live in and let us seize the moments that are ordinary yet precious. It’s said that “The whole picture, called life, can be completed only when you slowly take a look at it from the distance with no haste.” At Editorial Jeju where empty frames are provided, you can bring the context of life into your painting, instead of a disposable scene to be consumed.
DESIGN
Neat and Minimalistic Space Where the Aesthetics of Concise Lines and Surfaces Is Accentuated
To attest its unique theme of “studio stay,” Editorial Jeju offers a minimal blank space where the aesthetics of simple lines and surfaces is accentuated. When you walk in the corridor along the courtyard, you can observe Jeju’s blue sky and the beauty of Jungsangan through the windows and indulge in nature, the gift with no cost.
Hospitality
People who Exercise Aesthetics of Emptiness to Design Their Life and Space
Good space provokes curiosity as to who lives there, their attitude, and how to lead their life. Editorial Jeju was meticulously created to serve as the owner couple’s own nest in the future. While fully instilling the owner couple’s sense of design and taste, who are in their early 30s, the place also showcases aesthetics found in the ordinary days of our lives so anyone can approach and stay with comfort. Instead of making it unapproachable with extravagant style, it lowers the barrier and inspires people to envision their own life in Jeju. It’s more difficult to leave a blank space than filling up; it is even more challenging to apply this art of emptiness to our life. Editorial Jeju, however, is the reflection of people who have already realized it and fully practice it.
PRICE
Experience the Context of Jeju Living
Editorial Jeju is a single house stay which keeps the scene of Jungsangan, called the “flesh of Jeju.” It can accommodate 6 people at maximum capacity, featuring a spacious front and back yard and a courtyard with sand where warm sunlight and wind stays, families and children can spend unobstructed time together. The courtyard separates two bedrooms on each side, making the place suitable for multiple families who want to spend time either separately or together. If you want to focus on time together in the usual routine of life in Jeju or seek meaningful change to add to the variations of life, it will be a reasonable and valuable experience.
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- Stay Name
- EDITORIAL JEJU
- Stay Type
- K - Rental house
- Contact information
- Address
- 33, Baenanggol-ro 21beon-gil, Seogwipo-si, Jeju-do, Republic of Korea
- Guests / No. of Room
- 4~6 / 1
- Price
- US$ 347.51 ~ US$ 419.91
- Check-in / out
- 16:00 / 11:00
- Feature
- BBQ facilities, Kitchenette, Tub (ex. Jacuzzi, Hinoki)
PHOTO BY Lee Byung-Keun | https://www.nangmansien.com/